Improved morale and lower staff turnover.
In the end, this will reduce your costly need to place help wanted ads, recruit, interview, and train new people in the future. Stopping the open door policy, thereby creating more sales, better working atmosphere, thus increasing job satisfaction.
Increased sales, gross profits, and closing ratios.
Your small investment will quickly pay for itself, with the first or second incremental sale.
Better customer relations.
As word spreads to family and friends, your customer base will further multiply.
Your sales people will bring in new clients as they follow-up with past customers, contact orphan owners, and develop their own leads.
Positioning for the future.
As the economy improves, you will have a motivated and skilled sales force ready to take advantage of the customers flocking to your dealership.